Demon Labz Case Study - How Satisupp Helped Boost Amazon Sales and Presence

Boosting Demon Labz Amazon Sales and Presence with Satisupp's Solutions

Demon Labz is a leading provider of high-quality food supplements across Europe and the UK. Their commitment to excellence means they can help reinvent and enhance your supplement collection.

Since their launch in Q3 2018, Demon Labz has processed over 300,000 orders and achieved annual revenue of £2.25 million in 2022. In Q1 2022, their revenue was £385,000, which increased to £550,000 in Q1 2023, a 42% Q1-on-Q1 revenue increase.

Demon Labz products have earned Best Seller badges for consecutive weeks in the Taurine and Beta-Alanine categories. They also have over 10,000 total product reviews worldwide, with over 90% of customers expressing satisfaction with their purchases.

The challenge

Launched in 2018, the primary challenge was to stand out in a highly competitive category such as Food Supplements. In addition, they needed to be compliant with all of Amazon’s requirements in order to maintain a 100% healthy status on Amazon’s Account Health page, without any product suspensions or claims. Assisted with gathering feedback for the purpose of improving the formulation of each supplement in order to meet the expectations of an increasing number of customers with regard to the product’s efficacy and level of quality. Stock replenishment at critical times, but more important than that, stock management so that “out-of-stock” situations are avoided during the challenging period of COVID19.

The Solution

As we went over all of the specifics and requirements of the brand, we started by formulating a plan to get valuable positive reviews so that we could build on those and capitalise on the benefits that come from providing the highest possible quality and customer service to the general public.

An in-depth analysis was performed on each product sold under the brand so that we would be aware of who our rivals are, what the customer has to offer, and how we can always distinguish ourselves using USPs that none of our rivals had to offer. Constant optimisation and A/B testing to take advantage of the analyses that took place in order to always stay up-to-date and perform well on ads as new trends and needs were appearing in the market.

The Results

Demon Labz has a high rate of happy customers, with subscribers consistently praising the quality of their products.
They maintain excellent customer support, offering immediate solutions to customer queries, which has led to returning purchases, good reviews, and positive seller feedback.
Demon Labz has over 300,000 orders since their launch, giving them visibility to millions of customers.
Their best-seller products include Pre Workouts and Super Greens.
They have a vast database of converting keywords, which they leverage through Amazon Brand Analytics, Ad Campaigns, and third-party tools.
Demon Labz has exceptional selling performance, with a continuous presence on the first page of search results among classic and well-known supplement brands from the US and the UK.

The Future

Demon Labz aims to increase profitability by targeting a TACOS of 10-11%, currently at a high of 14%. One way to achieve this goal is to expand their product offerings, adding new items that appeal to their customer base. Additionally, Demon Labz is looking to increase brand awareness in more countries, particularly Italy and the US, where they recently launched. They are currently active in the UK, Germany, France, and Spain, and are eager to expand their reach to new markets.

To achieve their growth targets, Demon Labz is enhancing and integrating additional tools for more detailed data analysis, including AI and other advanced tools. This data-driven approach will allow them to create a more customer-centric experience and develop cost-effective strategies that deliver maximum results. By leveraging advanced analytics and machine learning, Demon Labz can gain deeper insights into customer behavior and preferences, which will inform their product development and marketing strategies.

Demon Labz has set ambitious revenue growth targets for 2023, aiming for an increase of more than 3,000,000 EUR. This goal is achievable through a combination of strategies, including expanding their product offerings, increasing brand awareness in new markets, and adopting advanced analytics tools and techniques. By staying focused on their goals and continuing to deliver exceptional products and customer experiences, Demon Labz is well-positioned for long-term success.